Cleveland
Nike — LeBron's Homecoming
Outdoor stage build — Product reveal chamber — Fan activation
Nike's welcome-home for LeBron James outside the arena in Cleveland: a stage, a confetti reveal chamber for the LeBron 12 and cages full of basketballs for fans.
Across from the arena in downtown Cleveland, Nike welcomed LeBron home with a lit stage, a DJ booth, a confetti-filled reveal chamber for the LeBron 12 and chain-link cages stacked with basketballs that fans rushed to claim.
Gallery · 13 photos
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