1111 Lincoln Road · Miami
Nike — LeBron 11 Release
Venue takeover — Training floor — Product launch
The LeBron 11 launch, staged across the open-air levels of Miami's 1111 Lincoln Road garage.
For the LeBron 11 release, Nike took over the open-air levels of Miami’s 1111 Lincoln Road garage: a training floor of heavy bags and medicine balls, a caged court, a product wall and a projection stage, lit for the night against the city.
Gallery · 8 photos
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