Google Cloud — Cloud Next Customer Showcase
Scenic fabrication — Creative technology — Custom content
Four large, scenic, interactive builds telling the stories of Google Cloud's hero customers, Bayer, UPS, McLaren and The Home Depot, plus two Google AI areas: a Gemini game show and an AI-generated landscape.
The brief
Put Google Cloud’s hero customers on the show floor at Cloud Next. Each customer needed a clear narrative showing its vision and what it had already accomplished with Google Cloud, told through a large, scenic, interactive build rather than a wall of text.
The build
Four customer builds, for Bayer, UPS, McLaren and The Home Depot, each with custom fabrication, creative technology and custom content. UPS got a delivery truck and a package line; McLaren, a race car on a raked stage; The Home Depot, orange steel cages around interactive inventory stations. Two Google areas sat alongside them: Duet Dash, a Gemini game show, and Infinite Canvas, a planted landscape of AI-generated nature. I owned the fabrication of all six.
The hard part
Stakeholders on two levels: Google, and each of its customers, with their own timelines that kept diverging as each team focused on its own, constantly changing details. The hardware integrations needed close coordination with the engineering team on tolerances, power and equipment. On site, Freeman union labor worked side by side with the fabrication vendor’s crew.
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